In recent years, podcasts across the world have been gaining massive popularity but that’s not surprising at all: people always hunger for timely and useful information which can help them solve problems or change their lives for the better.
If you too have gotten on the podcasting bandwagon, then it’s worth understanding how you can benefit by transcribing your podcasts.
What’s podcast transcription and why should I do it?
Transcription refers to transforming recorded speech or text into written language. It is an extremely beneficial tool that can help you save lots of time and money, and broaden your audience reach at the same time.
Furthermore, transcribing your podcast content lets you share it easily across social media for even higher exposure, so you can bet your content will be even more easily discoverable.
Why should you do it? Is podcast transcription even a lucrative niche to explore? Consider the following:
- Transcribing your podcast converts your video or audio file into searchable text which can be accessible by the general public. This is important as it can offer more opportunities to market your content.
- Some people with disabilities may not be able to consume your content through the regular podcasting channel and so when search engines have the ability to identify podcasts as text, more people can engage with it, including those with hearing or other physical impairments.
- Perhaps the most important factor worth considering when we talk about transcribing your podcasts is that it gives you an SEO boost. Some people just prefer to read text, as opposed to listening to a podcast as they either don’t have access to audio equipment, prefer not to wear earbuds or headphones, or may have disabilities preventing them from hearing content.
- Transcribing your podcasts can increase visbility to help them rank higher on search engines. Transcripts are an essential tool that help people understand what the podcast is about at a glance, rather than diving into the actual video or audio to learn more.
- Your podcast may also have catchy phrases, crucial information, or quotes that people may want to save or benefit from. Plus, having a transcript means that people can more easily share your content across LinkedIn, Twitter, Facebook, and the like, thus, increasing your content’s popularity even more.
- At times, your podcast may not have the best quality, or certain people may not be able to follow the conversation due to differences in values, background, or culture, for instance. In either case, a transcription allows people to consume your content the way they want and at a pace that’s comfortable for them.
- A transcribed podcast also makes it easy for your audience to find or skip to important topics and/or moments in each episode; that’s very useful if someone wants to skip to a specific part and note things down.
Closing thoughts
Podcasts today should be easily available and accessible to everyone. That’s why nearly all podcasters are transcribing their content to increase engagement and improve visibility. It’s certainly a great way to earn a more lucrative living through podcasting.
Singapore Transcription is your one-stop destination for a variety of transcription services. It’s as easy as uploading your file and getting a quality transcription!